4 Things to Know About Real Time Google Search

Google has rolled out technologies that make their search engine capable of real-time information tracking. This means that very soon, Google Search users can now see updated results at a moment’s notice from Twitter, Facebook, GoogleBuzz, FriendFeed, and MySpace. This phenomenal development is sure to affect search engine optimization in the coming years. Nobody truly knows how this new development will play out, but many SEO experts are already making informed guesses. Here are some of them:

1.  Social media will start to play a more important part in SEO. Since Facebook and Twitter updates are now likely to be read by Google’s real-time search spiders, then status updates and tweets should be optimized. On the other hand, social media sites may implement better user control to prevent content from becoming spammy for their users.

2. SEO analysts might shift their focus away from Google’s algorithm. Why would SEOs bother to create back links when they can get their clients to appear on the first page of Google’s search results using real-time technology? The simply use of a tweet-later account can potentially get people flocking to your content. Even factors like PageRank might start to be given less importance the game might shift to tweeting frequency and hash tag optimization.

3. Original content and regular updates are increasingly important. Search engines may start to favor sites with fresh new updates added regularly.

4. There’s a need to quickly react to negative comments. Google’s real-time search results may bring a negative tweet to the top of the SERPs. So if someone tweets something bad about your brand or company, address it right away. Both search engine and social media users will see the trail of complaints and resolutions.

5. Influencers are the key. Brands will continue to tap people with a lot of Facebook and Twitter fans, using them to get the word out about a product or service far and wide.