Google has rolled out
technologies that make their search engine capable of real-time information
tracking. This means that very soon, Google Search users can now see updated
results at a moment’s notice from Twitter, Facebook, GoogleBuzz, FriendFeed, and
MySpace. This phenomenal development is sure to affect search engine
optimization in the coming years. Nobody truly knows how this new development
will play out, but many SEO experts are already making informed guesses. Here
are some of them:
5. Influencers are the key. Brands will continue to tap people with a lot of Facebook and Twitter fans, using them to get the word out about a product or service far and wide.
1. Social media will start
to play a more important part in SEO. Since Facebook and Twitter updates are
now likely to be read by Google’s real-time search spiders, then status updates
and tweets should be optimized. On the other hand, social media sites may
implement better user control to prevent content
from becoming spammy for their users.
2. SEO analysts might shift their focus away from Google’s
algorithm. Why would SEOs bother to create back links when they can get their
clients to appear on the first page of Google’s search results using real-time
technology? The simply use of a tweet-later account can potentially get people
flocking to your content. Even factors like PageRank might start to be given
less importance the game might shift to tweeting frequency and hash tag
optimization.
3. Original content and regular updates are increasingly important.
Search engines may start to favor sites with fresh new updates added regularly.
4. There’s a need to quickly react to negative comments. Google’s
real-time search results may bring a negative tweet to the top of the SERPs. So
if someone tweets something bad about your brand or company, address it right
away. Both search engine and social media users will see the trail of
complaints and resolutions.
5. Influencers are the key. Brands will continue to tap people with a lot of Facebook and Twitter fans, using them to get the word out about a product or service far and wide.
